The Material Girl “Lucky Stars” Model Search

Madonna and Daughter, Lola will be hosting nationwide casting calls for the next “Lucky Stars” to appear in a national marketing campaign. The “Lucky Stars” model search starts on Wednesday, November 2nd at Macy’s Herald Square in New York until November 21st at Material Girl online. The “Lucky Stars” winners’ ads will debut in fashion and lifestyle magazines, receive a $5,000 cash prize, featured on a digital and outdoor campaign and in-store Macy’s marketing materials.

A celebrity-driven panel of judges, led by current Material Girl spokesperson Kelly Osbourne, will be searching the country to find the next Material Girls. “Lucky Stars” casting calls will be held at five of Macy’s flagship locations in the United States including:

Herald Square, New York – Wednesday, November 2 at 5:00 p.m.
Dadeland, Miami – Friday, November 4 at 6:00 p.m.
State Street, Chicago – Tuesday, November 8 at 5:30 p.m.
Union Square, San Francisco – Saturday, November 12 at 2:00 p.m.
Beverly Center, Los Angeles – Saturday, November 19 at 2:00 p.m.

Material Girl contestants should bring a photo of themselves and be prepared to tell the Material Girl judging panel why they should be the next Material Girl. Contestants can also upload their photo to and explain in 100 words or less why they should be selected as one of Material Girl’s “Lucky Stars.” The top 10 finalists with the highest votes will be flown to New York City, where Madonna and Lola will choose the winners and the new faces of Material Girl’s spring 2012 campaign.

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