Macy’s “Your Magic” Campaign feat. Star Designers

This fall, Macy’s takes magic to a whole new level with the launch of its “Find Your Magic” campaign. Harnessing the power of the magical Macy’s brand, the effort aims to dazzle and delight customers and the general public. From incredible fashion and value to world-famous events, the magic of Macy’s has been enchanting the world for more than 150 years. With a new iconic television spot, magic in-store elements, and an engaging online destination.

Pulling back the curtain to reveal the magic backstage, Macy’s newest and most ambitious commercial yet, will give viewers a preview of the incredible spectacle behind Macy’s everyday magical promise. From the best brands to renowned events, behind the door marked “employees only” is where the magic begins. Appropriately titled “Backstage,” the spot will take viewers on a journey through a bustling world where designers and staff prep assortments, add their unique touches to Macy’s most famous events, and of course, deal with unexpected situations that make everyday at Macy’s an extraordinary experience.

Starting with a simple request by a customer for the perfect shoe, we follow our associate through the stock room door that leads to the magic behind the star. As he tackles the maze, we encounter Macy’s stable of celebrity designers including Sean “Diddy” Combs, Tommy Hilfiger, Jennifer Lopez, Rachel Roy, Jessica Simpson, Martha Stewart and Donald Trump, as they avoid or in one special case create mayhem while they ready their exclusive products for the Macy’s selling floor.

Responses are currently closed, but you can trackback from your own site.

Comments are closed.