EVOL: Celebrity Fan Favorite

EVOL – Eternally Optimistic Apparel launches its online retail store this week, offering men and women comfortable, affordable clothing that stands for something. A favorite of Blues Traveler, Vonrenzo and celebrity stylist Rachel Zoe’s hubby, Rodger Berman, celebrities are spreading the EVOL word. A champion of optimism, the EVOL collection sends a message. Each T-shirt, tank, hat and accessory serves as a canvas of contagious, positive energy.

Creative edgy designs like the broken heart mended together, a pair of boxing gloves, the toy gun and more, symbolize the inner strength it takes to get knocked down and get back up again. Conceived as an irreverent take on a dateless Valentine’s Day, designer Andrew Rubin created and printed a small line of EVOL shirts. He handed them out at a group dinner (where not one of his 15 friends had a boyfriend, girlfriend or significant other) and received an amazing reaction of knowing smiles and outright laughter. According to Rubin, EVOL is about triumph and overcoming the adversity that life presents in an irreverently cheeky style.

Prices range from $45.00 – $95.00 (for the zip-up hoody pictured on Rodger Berman in Soho during fashion week). EVOL apparel is available at various boutiques throughout the U.S. and online at EVOL.com

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