Britney Spears Limited Edition Collection for Candie’s

Britney Spears, has designed her first ever collection of apparel and accessories for the Candie’s brand. The limited edition collection, “Britney for Candie’s,” will be exclusively available at Kohl’s Department stores and starting in July to kick off the back-to school season. This marks the pop star’s first foray into fashion designing. Britney is best known for her chart-topping multi-platinum albums and is now moving into the fashion realm. The collection was inspired by Spears’ favorite music and movies and personally designed by the star.

The marketing campaign shows Spears wearing her limited edition collection along with her personal handwritten notes such as, “You’ll love these jeans!” and “Love this skirt for dancing…fun & flirty.” The campaign features the tagline, “Designed by me for you!”

Spears hosted a fashion presentation in Los Angeles for friends and family to launch her exclusive collection. She hand-selected her biggest fans to be a part of the show and model her favorite looks from the line. A video of the presentation is available exclusively on and

The print campaign was created by the Iconix in-house marketing team and shot by fashion photographer Cliff Watts, and the television commercial was produced by famed music video director, Chris Applebaum.

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