Best Buy Enhances Home Movie Experience

Best Buy Movie Mode, an exclusive first-of-its-kind mobile application designed to transform the way moviegoers engage and interact with the films they enjoy. Available as a free download, Best Buy Movie Mode comes to life via “The Minionator,” created as part of an exclusive collaboration with Universal Pictures and tied to the July 9 release of its must-see RealD 3-D CGI feature “Despicable Me produced by Chris Meledandri.”

“The Minionator” is Movie Mode’s first film enhancing experience and offers fans a deeper connection to “Despicable Me” by translating for audiences what the film’s mischievous little yellow characters, the Minions, are saying. The app acts as a translator during the 3-D theatrical end credits for the special language of the Minions. The app will also translate the Minion language throughout the entire movie on Best Buy’s exclusive “Despicable Me” DVD released later this year.  

Best Buy Movie Mode uses new patent-pending technology to provide enhanced content to movie lovers during both the theatrical and DVD viewing experience. Additionally, it serves as a locator for both theaters showing “Despicable Me” in 3-D and Best Buy stores while also providing an interactive interface to unlock exclusive free digital content, courtesy of Best Buy. A phone in Best Buy Movie Mode automatically dims the mobile screen, silences the ringer and discourages texting to ensure audiences have a positive movie-going experience. Beyond The Minionator, Movie Mode will offer users new movie enhancing experiences and exclusive content for future theatrical and DVD releases.
 
Best Buy Movie Mode is expected to be available on most mobile platforms this week including iPhone, Android, Blackberry and Windows Mobile. To learn more and to download The Minionator app, visit BestBuyMovieMode.com or text MINION to 332211.

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